Bing Still Growing, Steals Market Share from Google

We already knew that Microsoft’s Bing got off to a good start by gaining Microsoft will soon take over in June, according to comScore.

Now, analytics and research firm StatCounter has released their July numbers for search, and they’re telling the same story: Bing is gaining traction. According to the report, Bing has gained 1.24% market share, up to 9.41%.

But this time, those new searches didn’t come at the expense of Yahoo, whose search engine Microsoft will soon take over, but from Google itself, which lost nearly 1% of the search market during the month.

According to StatCounter, Yahoo and Bing combined now control more than 20% of the search market, up from 19.27%. comScore indicates that their combined market share in June was 29%, so there is some disagreement as to the actual numbers.

Should Google be scared? Perhaps not yet, but at the very least, it indicates that the Google vs. Microsoft rivalry is heating up, with the Yahoo search deal only intensifying the competition.



tags: bing, google, market share

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